Training bag

The Role of Public Relations and Media in Crisis Management

5 days

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The bag includes the following files :

  1. Power Point presentation slides
  2. Word Instructor's Manual
  3. Trainee Note ( Word )
  4. Word worksheets
  5. Introductory guide to the Word bag
  6. Pre-test and post-test Word
  7. Word training course
  8. evaluation form

All files are open and editable

Overall goal:

To equip participants with comprehensive knowledge and practical skills in public relations and media management specifically tailored to effectively handle, manage, and communicate during crises. The training aims to enhance the participants' ability to anticipate, prepare for, respond to, and recover from crises through strategic communication and public relations practices. This will enable organizations to maintain their reputation, ensure continuity, and foster trust with stakeholders.

Detailed Objectives: Upon completion of the program, trainees are expected to be able to

  • 1. Understand the Fundamentals of Public Relations

  • 2.Comprehend the Nature and Dynamics of Crises

  • 3.Develop Crisis Prediction and Management Skills

  • 4.Enhance Public Relations Role in Crisis Preparedness

  • 5.Master Crisis Communication Techniques

  • 6.Leverage Media in Crisis Management

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DAY ONE

First Training Session (Essence of Public Relations)

Training Session one

  • Introduction
  • Pre-Evaluation Test
  • What is Public Relations?
  • Principles of Public Relations
  • Characteristics of Public Relations
  • Objectives of Public Relations
  • Trainer's Model for Assessing Trainee's Performance Level
  • Exercise on the First Session of the First Training Day

Training Session two

Second Training Session (Functions of Public Relations)

  • Importance of Public Relations as a Function Within the Institution
  • Functions of Public Relations
  • Success Factors for the Role of Public Relations
  • Trainer's Model for Assessing Trainee's Performance Level
  • Workshop of the First Training Day
  • Survey on the First Training Day

DAY TWO

Training Session one

First Training Session (Nature of Crisis)

  • Nature of Crisis
  • Types of Crises
  • Causes of Crisis Emergence
  • Stages of Crisis Development
  • Trainer's Model for Assessing Trainee's Performance Level
  • Exercise on the First Session of the Second Training Day

Training Session two

Second Training Session (Predicting Crises and How to Handle Them)

Second Training Session (Predicting Crises and How to Handle Them)

  • Analysis of Potential Crises
  • Predicting the Effects of Crises
  • Crisis Management Team
  • Scientific Approach to Crisis Handling
  • Trainer's Model for Assessing Trainee's Performance Level
  • Workshop of the Second Training Day
  • Survey on the Second Training Day

DAY THREE

Training Session one

First Training Session (Role of Public Relations Before the Crisis)

  • Importance of Public Relations in Crisis Management 103
  • Role of Public Relations Before the Crisis 106
  • Role of Public Relations in Crisis Preparedness 109
  • Trainer's Model for Assessing Trainee's Performance Level 112
  • Exercise on the First Session of the Third Training Day 113

Training Session two

Second Training Session (Role of Public Relations During and After the Crisis)

  • Role of Public Relations During Crises
  • Role of Public Relations in Post-Crisis Reorganization
  • Practical Examples of Some Crises
  • Trainer's Model for Assessing Trainee's Performance Level
  • Workshop of the Third Training Day
  • Evaluation Test
  • Survey on the Third Training Day

DAY FOUR

Training Session one

First Training Session (Crisis Communications Before the Crisis)

  • Nature of Crisis Communications
  • Setting Up a Crisis Communications Unit
  • Role of the Crisis Communications Unit Before the Crisis
  • Trainer's Model for Assessing Trainee's Performance Level
  • Exercise on the First Session of the Fourth Training Day

Training Session two

Second Training Session (Role of Communications During and After the Crisis)

  • Role of Communications During the Crisis
  • Role of Communications After the Crisis
  • Technical and Organizational Barriers to Crisis Communications
  • Trainer's Model for Assessing Trainee's Performance Level
  • Workshop of the Fourth Training Day
  • Survey on the Fourth Training Day

DAY FIVE

Training Session one

First Training Session (Role of Media in Crisis Management)

  • Role of Media During the Crisis
  • Measuring Public Opinion During Crises
  • Crisis Media Means and Role of Media After the Crisis
  • Trainer's Model for Assessing Trainee's Performance Level
  • Exercise on the First Session of the Fifth Training Day

Training Session two

Second Training Session (Success Factors for Public Relations in Crisis Management)

  • Success Factors for Crisis Management in Public Relations and Influencing Factors
  • Importance of Training on Public Relations Plans in Crisis Management and Necessary Traits
  • Importance and Objectives of Public Relations Programs for the Local Community
  • Trainer's Model for Assessing Trainee's Performance Level
  • Workshop of the Fifth Training Day
  • Survey on the Fifth Training Day
  • Evaluation Test
  • Self-Assessment
  • References
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The Role of Public Relations and Media in Crisis Management

The Role of Public Relations and Media in Crisis Management

Dhs. 2,500.00
Dhs. 2,500.00
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