Successful Advertising Campaign Strategies

Table of Contents

• Activity Index
• Trainer Guidelines
• Program Guide
• Techniques and Tools Used

Training Day One

First Training Session (Advertising and Advertising Campaigns)

• Introduction
• Pre-Evaluation Test
• Concept of Advertising and Advertising Campaigns
• Characteristics of Advertising
• Conditions for Successful Advertising Message
• Trainer's Performance Evaluation Model

Second Training Session (Effectiveness of Advertising and Its Success Conditions)

• Evaluating Advertising Effectiveness "Pre-Ad Research"
• Evaluating Advertising Effectiveness "Post-Ad Tests"
• Factors Influencing Advertising Effectiveness
• Trainer's Performance Evaluation Model
• First Training Day Workshop
• Advertising Campaigns Concept Questionnaire

Training Day Two

First Training Session (Segmenting Advertising According to Target Audience)

• Customer-Oriented Advertising "Retail Advertising"
• Customer-Oriented Advertising "National, Local, and Cooperative Advertising"
• Advertising Content Standards and Conditions in the UAE
• Trainer's Performance Evaluation Model

Second Training Session (Segmenting Advertising According to Advertising Goals)

• Primary, Selective, and Defensive Advertising
• Reminder, Supportive, and Direct Response Advertising
• Advertising for Optimal Resource Use, Comparative Advertising, Institutional Advertising
• Trainer's Performance Evaluation Model
• Second Training Day Workshop
• Second Day Training Questionnaire

Training Day Three

First Training Session (Types of Advertising Media)

• Advertising Media "Newspapers"
• Advertising Media "Television"
• Advertising Media "Radio"
• Advertising Media "Magazines and Point-of-Purchase Advertising"
• Trainer's Performance Evaluation Model

Second Training Session (Continued Types of Advertising Media)

• Advertising Media "Outdoor Advertising"
• Advertising Media "Mobile Advertising"
• Advertising Media "Direct Mail and Online Advertising"
• Trainer's Performance Evaluation Model
• Third Training Day Workshop
• Intermediate Evaluation Test
• Third Day Training Questionnaire

Training Day Four

First Training Session (Defining the Goal, Audience, and Media for the Campaign)

• Defining the Campaign Goal
• Identifying the Target Audience
• Choosing the Advertising Medium to Use
• Trainer's Performance Evaluation Model

Second Training Session (Designing, Budgeting, Frequency, and Measuring the Campaign)

• Designing the Advertising Message
• Determining the Advertising Campaign Budget
• Determining and Evaluating Campaign Frequency
• Trainer's Performance Evaluation Model
• Fourth Training Day Workshop
• Fourth Day Training Questionnaire

Training Day Five

First Training Session (Planning Advertising Campaigns and How to Choose Them)

• Conditions for Effective Campaign Planning
• Campaign Planning Methods
• Factors Influencing the Choice of Advertising Medium
• Trainer's Performance Evaluation Model

Second Training Session (Measuring Campaign Success and Its Challenges)

• Measuring Advertising Campaign Success
• Marketing Campaign Measurement Standards
• Benefits of Measuring Advertising Campaigns and Reasons for Failure
• Trainer's Performance Evaluation Model
• Fifth Training Day Workshop
• Fifth Day Training Questionnaire
• Final Evaluation Test
• Self-Evaluation Questionnaire
• References