Public Relations and Media Specialist

Topics

Training Day 1

First Training Session (Concept of Public Relations and Its Importance)

• Introduction
• Evaluation Test
• Concept of Public Relations
• Objectives of Public Relations and Its Relationship with Marketing
• Reasons for the Importance of Public Relations
• Trainer Evaluation Model for Trainee Performance

Second Training Session (Characteristics and Functions of Public Relations in Organizations)

• Professional Importance of Public Relations in Organizations
• Characteristics and Types of Public Relations in Organizations
• Functions of Public Relations in Organizations
• Trainer Evaluation Model for Trainee Performance
• Workshop for the First Training Day
• Survey on the First Training Day

Training Day 2

First Training Session (Public Relations Program and Specializations)

• Specializations of Public Relations Management
• Required Qualifications for Public Relations Specialists
• Public Relations Consultants
• Public Relations Program
• Trainer Evaluation Model for Trainee Performance

Second Training Session (Organizing Public Relations Management in Organizations)

• Concept of Organization in Public Relations
• Importance of Organizing Public Relations Management
• Organizational Tools in Public Relations Management
• Methods for Measuring the Success of Public Relations in Organizations
• Trainer Evaluation Model for Trainee Performance
• Workshop for the Second Training Day
• Survey on the Second Training Day

Training Day 3

First Training Session (Planning Public Relations in Organizations)

• The Essence of Planning in Public Relations
• Importance of Planning in Public Relations
• Key Steps in Planning Public Relations Programs
• Trainer Evaluation Model for Trainee Performance

Second Training Session (Prerequisites for Successful Planning of Public Relations and Types of Planning)

• Prerequisites for Successful Planning of Public Relations Activities
• Elements for Successful Planning of Public Relations Activities
• Types of Planning in Public Relations
• Trainer Evaluation Model for Trainee Performance
• Workshop for the Third Training Day
• Evaluation Test
• Survey on the Third Training Day

Training Day 4

First Training Session (Understanding Media Campaigns)

• Concept of Media Campaigns
• Characteristics of Media Campaigns
• Importance and Types of Media Campaigns
• Trainer Evaluation Model for Trainee Performance

Second Training Session (Communication Elements in Media Campaigns and Their Effectiveness)

• Communication Elements in Media Campaigns
• Factors for Effective Media Campaigns
• General Framework for the Media Strategy of the UAE and Its Regulatory Bodies
• Trainer Evaluation Model for Trainee Performance
• Workshop for the Fourth Training Day
• Survey on the Fourth Training Day

Training Day 5

First Training Session (Planning Media Campaigns)

• Planning Media Campaigns
• Methods for Planning Media Campaigns
• Success Factors for Media Campaigns
• Trainer Evaluation Model for Trainee Performance

Second Training Session (Importance and Factors of Institutional Reputation Management)

• Definition of Institutional Reputation Management
• Importance of Institutional Reputation Management
• Factors for Managing and Building Institutional Reputation
• Advantages and Challenges of Institutional Reputation Management
• Trainer Evaluation Model for Trainee Performance
• Workshop for the Fifth Training Day
• Evaluation Test
• Self-Assessment Survey
• Survey on the Fifth Training Day
• References