First Training Day
First Training Session (Nature of Public Relations)

• Introduction
• Pre-test
• Concept and Importance of Public Relations
• Functions of Public Relations
• Skills Required for Public Relations Practitioners
• Trainer Evaluation Form
• Exercise on the First Session of the First Training Day

Second Training Session (Modern Trends in Public Relations)

• Modern Trends in Public Relations
• Mechanisms for Implementing Modern Trends in Public Relations
• Public Relations and Simulating Reality through Metaverse Technology
• Trainer Evaluation Form
• Workshop for the First Training Day
• Questionnaire about the First Training Day

Second Training Day
First Training Session (Preparing and Qualifying Second-tier Leaders)

• Nature of Digital Public Relations
• Differences between Traditional and Digital Public Relations
• Factors Leading to the Formation and Emergence of Digital Public Relations
• Trainer Evaluation Form
• Exercise on the First Session of the Second Training Day

Second Training Session (Objectives of Digital Public Relations and Building Strategies and Challenges)

• Features and Objectives of Digital Public Relations
• Characteristics of Digital Public Relations Tools
• Building an Effective Strategy for Digital Public Relations and the Challenges It Faces
• Trainer Evaluation Form
• Workshop for the Second Training Day
• Assessment Test

Third Training Day
First Training Session (Modern Digital Communication Channels in Public Relations and Their Advantages)

• Modern Digital Communication Channels
• Advantages of Using the Internet as a Modern Communication Tool for Public Relations
• Advantages of Using Social Media Platforms as Modern Communication Tools for Public Relations
• Trainer Evaluation Form
• Exercise on the First Session of the Third Training Day

Second Training Session (Utilizing Social Media in Public Relations)

• Using Social Media Platforms to Achieve Public Relations Objectives
• Relying on Social Media Networks for Public Relations
• Strategies for Using Social Media Platforms and Their Impact on the Field of Public Relations
• Trainer Evaluation Form
• Workshop for the Third Training Day
• Questionnaire about the Third Training Day

Fourth Training Day
First Training Session (Digital Reputation)

• Nature of Digital Reputation for Institutions
• Principles of Building Digital Reputation and Influencing Factors
• Characteristics of the Digital Audience and Communication Strategies with Them
• Trainer Evaluation Form
• Exercise on the First Session of the Fourth Training Day

Second Training Session (Managing Digital Reputation)

• Managing Digital Reputation and Its Objectives
• Requirements and Strategies for Managing Digital Reputation
• Steps for Managing Digital Reputation for Institutions
• Challenges of Managing Digital Reputation for Institutions
• Trainer Evaluation Form
• Workshop for the Fourth Training Day
• Questionnaire about the Fourth Training Day

Fifth Training Day
First Training Session (Managing Institutional Image in the Digital Environment)

• Concept of Institutional Image in the Digital Environment and Its Importance
• Stages of Building Institutional Image and the Role of Digital Public Relations in Managing It
• Mechanisms for Managing Institutional Image in the Digital Environment
• Trainer Evaluation Form
• Exercise on the First Session of the Fifth Training Day

Second Training Session (Crisis Public Relations Management in the Digital Environment)

• Foundations of Crisis Communication Management in the Digital Environment
• Steps for Crisis Management in the Digital Environment
• Crisis Management through Social Media Platforms
• Trainer Evaluation Form
• Workshop for the Fifth Training Day
• Questionnaire about the Fifth Training Day
• Final Assessment Test
• Self-assessment Questionnaire
• References