Diploma in Creativity and Innovation

Module: Activities Index

• Trainer's Guidelines
• Program Guide
• Techniques and Tools Used

Day 1:
Session 1 (Understanding Creativity and Innovation, Basic Skills of Creative Thinking)

• Introduction
• Pre-test
• Concept of Creativity and Innovation and the Importance of Differentiating Between Them
• Basic Skills of Creative Thinking
• How to Make Innovative Decisions and Solve Problems in New Ways
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Exercise on the First Training Day

Session 2 (Stages of the Creative Process and Innovation)

• Stages of the Creative Process
• Stages of Innovation
• Methods for Generating New Ideas
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Workshop on the First Training Day
• Questionnaire about the First Training Day

Day 2:
Session 1 (Entrepreneurship and Innovation)

• Relationship between Entrepreneurship, Creativity, and Innovation
• Role of Entrepreneurship in Stimulating Innovation
• Sources of Ideas for Creating New Ventures
• Entrepreneurial Competencies in Achieving Innovation
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Exercise on the Second Training Day

Session 2 (Modern Technologies and Technological Innovation)

• Nature of Technological Innovation
• Role of Modern Technologies in Innovation Management
• Latest Technologies in Developing Creative Solutions
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Workshop on the Second Training Day
• Questionnaire about the Second Training Day

Day 3:
Session 1 (Managing Creative Projects)

• Sources of Ideas for Creating Creative Projects
• How to Turn an Idea into a Creative Project
• Challenges of Managing Creative Projects
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Exercise on the Third Training Day

Session 2 (Innovation Management in Organizations and Fostering Collective Creativity)

• How to Promote a Culture of Innovation and Activate Creativity in the Workplace
• Building a Stimulating Environment to Encourage Collective Creativity
• How to Enhance Interaction and Collaboration Among Teams to Achieve Innovative Ideas
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Workshop on the Third Training Day
• Evaluation Test
• Questionnaire about the Third Training Day

Day 4:
Session 1 (Creative Marketing)

• Creative Marketing
• Marketing Strategies to Promote Creative Products and Services
• Importance of Effective Communication to Attract Audience Attention
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Exercise on the Fourth Training Day

Session 2 (Innovation in Services and Customer Experience)

• Analyzing How Services Can Be Improved in Innovative Ways
• Best Practices for Achieving Excellence in Customer Experience Management
• Importance of Customer Experience in Creative Development Processes
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Workshop on the Fourth Training Day
• Questionnaire about the Fourth Training Day

Day 5:
Session 1 (Understanding Social Innovation and the Importance of Ethics in Creativity and Innovation Processes)

• Understanding Social Innovation
• Enhancing the Social and Ethical Impacts of Social Innovation
• Importance of Ethics in Creativity and Innovation Processes
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Exercise on the Fifth Training Day

Session 2 (Measuring and Evaluating Creative Performance)

• Key Performance Indicators for Evaluating Creativity and Generating Ideas
• Key Performance Indicators for Evaluating the Impact of Innovation
• Role of Key Performance Indicators in Continuous Improvement Leadership
• Trainer's Performance Evaluation Form for Trainee Performance Level
• Workshop on the Fifth Training Day
• Questionnaire about the Fifth Training Day
• Final Assessment Test
• Self-Assessment Questionnaire
• References